Coldplay? Erm, no, they sound fine for concert, but it’s cooler for Croydon and they’ve signed one free gig a year for five years
Ed Sheeran could soon be busking back home. His US label, Warner Music, has agreed a deal with London art student and drag queen/TV presenter Hannah Swaney that will see the singer perform live at London colleges for a year. There’s even a Spotify badge built into the deal – which is pretty much a guarantee that Ed will own the virtual copyright to the track.
Swatchian, a former MediaGuardian intern, signed a separate deal with an independent promoter, Shoreditch Music Touring, which will run a string of shows in Croydon and Holloway, London, after Sheeran finishes the US leg of his tour. The first show, planned for the summer, has been renamed Ed Sheeran in London’s Holloway College.
Swaney, also a regular singer in Elton John’s Rocket Hour on Radio 2, is also the owner of a Youtube channel called “Meet Ed Sheeran”. She posted an audition video on YouTube in September 2016 and in 2017 the video received 200,000 views. She has earned close to £25,000 in endorsements, including a €15,000 deal with Spotify. The Spotify badge is part of the deal.
There has been talk of Scotland holding a referendum on breaking away from England, with Edinburgh seen as the frontrunner to gain its own independent arts organisation. There’s been no shortage of, er, talent from the rest of the UK and Ireland with her, with the biggest names coming from the likes of Hot Chip, Paloma Faith and Kodaline.
“My initial idea was to act as an independent artist and a P2P (peer-to-peer) conduit, and to pay friends and fans in the form of ‘endorsements’,” said Swaney. “That evolved into an artist appreciation and tour deal – and now the crossover between the arts and music is being realised through the nature of the platform.”