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A generous amount of time has gone by since Mondo Guerra’s photo collage “The Banksy Effect” set the Instagram landscape on fire in 2013, which led to the creation of the Banksy Tattoo Studio in Taconic, New York.
The portrait of a police car racing through London was “The Banksy Effect” that Guerra first saw in the “Boris Belly Button” graffiti on a London wall and instantly registered it as one of his favorite pieces.
Six years later, Banksy’s signature yet edgy graffiti style, which has gained a worldwide following, is having an effect worldwide thanks to Guerra’s screenshot. His photo travels the world.
Since the image of the car racing through London lit up all across social media, Guerra has become a four-time national poster artist, selling posters from over 23 countries.
“I got a call from my stylist in Miami (Pierpont). I came to New York for an art fair. We were in Beverly Hills. And he’s like, ‘I see this car on Instagram’,” Guerra told CNN.
Zubeida Manuolla from the Mulberry Group/The Ink Factory published the artwork that became the canvas for an exhibition in 2014. “All the tattoos and art were from London. It didn’t have any airplay in Europe at that time.”
“So Mondo Guerra had the title of what he wanted for the press. The media came from all over the world to the Banksy Tattoo Studio.”
Soon after, Mark Juergens, an art collector, saw the image in a magazine.
“He was a kindred spirit, so of course he flew to Taconic to find out where we were… And he saw that car race on Instagram. And he saw that it was the Banksy Effect,” explained Guerra. Juergens commissioned Guerra to create a series of series of portraits entitled “Of Some Kool & Typographer.”
This recognition is not the result of an accident. “I’m truly interested in the human psyche through graffiti,” said Guerra, adding that with respect to Banksy, “It’s a creative process but there is a deeper message.”