Written by Staff Writer
John Locher, CNN
Following the United States’ announcement that it will end its controversial ban on citizens from six Muslim-majority countries, tourism to the United States has once again seen a surge.
In a report released on Thursday, Hilton Worldwide — the world’s largest hotelier — revealed that American demand for its hotel rooms has been “resilient” after the partial ban was put in place in March 2017.
The “most dramatic improvement” came in the immediate aftermath of the ban, when American leisure travelers booked nearly 15% more rooms in the US.
“It is therefore encouraging to note that Americans and international travelers have responded positively to an announcement from the US Government that has allowed the sector to reopen,” said Hilton in a statement.
“As we said then, all governments should be able to manage their own immigration and security checks, but the policies as they were implemented were very disruptive to our business and that of our global travel partners.”
Hilton added that the 25% drop in reservations since the ban was first announced, had since been partly offset by “a steady improvement” in US booking activity.
The news comes as a welcome boost for a sector that has been ravaged by a lack of airline capacity and after more than a year of hotel price hikes as a result of shortages.